The Problem
Driving an automobile is a multi-sensory process that requires an enormous amount of executive functioning. Fatigue, stress, inexperience, and distractions are some of the reason that car accidents, injuries and fatalities are on the rise.
New drivers, new roads, stress and fatigue can create a vicious cycle of distraction. Drivers don't typically have many options for reducing stress when things get tense. Traditional options have included avoiding stressful areas such as highways, listening to music, or even pulling off the road to gain composure.
Stress and distracted driving leads to injured motorists, pedestrians even death.
The Solution
Our product, the FCUS ADAPTER (FEEL CALM UNDER STRESS) is a universal device that attaches to the wheel of any automobile. This device can be used at the driver's discretion and provides a sensory-tactile interface that helps the driver reduce stress, increase focus, and minimize distraction.
The result? Drivers will be less likely to be involved in a crash that can cause of serious injury or even death.
Our motto is: "NO FEAR. JUST STEER".
Our product reimagines the driving experience where the driver is more focused, calmer, and less distracted. The East Haven Engineering Team has reimagined a world in which there are fewer automobile deaths and injuries due to stress and distraction.
